In late 2021, Patrón Sherry Cask Aged Añejo was launched across the U.S. Launch events and educational trainings were hosted in 20 cities, allowing bartenders to gather, taste, and learn about Patrón’s stellar barrel aging program and gain an introductory education around sherry.

In this shared education space, Academia Patrón hosted sherry experts to lead discussions and demonstrations around the history and complexities of sherry, and how the production and versatility come to impact the flavor of the Sherry Cask Aged Añejo.

Where most sherry barrel-aged spirits are used as a finishing module for flavor, Patrón Sherry Cask Aged Añejo allows the tequila to spend its entire aging life inside an Oloroso barrel, creating more robust and complex flavors.

Below, check out recap videos from some of the stops along the ​“Jerez to Jalisco” tour. In them, you’ll discover a bit more about what makes this release and education series so enthralling and a first of its kind.