If you’ve been to Hacienda Patrón, then you understand the care and attention that the agave gets as it makes its way through the harvest and distillation process, transforming into your favorite tequila. You’ve seen the smiles on the faces of those wrapping Patrón Silver bottles with the iconic green tissue paper.

You’ve witnessed the sense of pride as the Jimador runs the file along the coa to sharpen its blade before perfectly trimming an agave to exacting specifications.

Perhaps you’ve heard warm greetings fill the air as swiftly as the sweet smell of cooked agave. Every inch of the Hacienda grounds that you walk, it seems, there is someone there to welcome you and, just as quick, someone to share a fact or tidbit about the people, place, or process of Patrón.

Our Brand Ambassadors recently traveled to Mexico on a spectacular educational trip that, by the end of their experience, had them beaming with knowledge and hospitality. Some had visited before and returned as family, while others experienced for the first time what it felt like to come ​“home.”

Join us in this special Proof Read as we learn firsthand from our Brand Ambassadors what it felt like to be immersed in Mexico and in the Hacienda experience, and the feelings they brought back home. Please enjoy this love letter to the Hacienda.

Dear Hacienda:

Words aren’t easy to come by,
Because honestly I didn’t want to say goodbye.
If I could stay forever I would,
but I hurried home to win so the primos also could.


Authenticity and happiness is the fabric of your style,
And now I’m back in Atlanta and represent Patrón with a smile.
You all are the foundation of our brands,
and none of this is possible without the 60 hands.